Alessandro ROSSI President of Società Innovazione Srl E-mail: a.rossi@sienainnovazione.it Profile: Alessandro Rossi was born in 1955 in Siena .He spent a long part of his professional life in Milan having experiences in national and international companies. He started his carrier in Florence, as editor-in-chief for the daily newspaper “L’Unità”. In 1986, after a collaboration for the newspapers “Il Mondo”, “Paese Sera”, “Il Tirreno” and “Class”, he founded the weekly financial newspaper “Milano Finanza”. In 1987 he worked as economy editorial for the newspaper “La Repubblica”. A year after again with the group Class-Milano Finanza he founded “MF, the newspaper of the financial market”. He was editor-in chief until 1988 when he founded with Mike Bloomberg (TV and Press magnate, today Mayor of New York ) the weekly financial newspaper “Bloomberg Investimenti”. He was been its managing director and director until the October 2001. In the same year he founded the monthly newspaper “Trading On Line” and the financial web site “ Spystocks.com”. Presentation: “The City tv chanel and the awards” Siena Innovazione is a Society controlled at 100% by the Siena City Hall. It was founded in June 2002 to manage the wide broad network in Siena and to project and to implement interactive services distributed through the optical fibre and all the others networks system that will be individuated and developed as complementary and/or and supplementary services. Siena Innovazione’s aim is to create an innovation model management concerning the new technologies that it is supposed to be exportable and it is possible to propose again in other local Italian and European realities. Siena Innovazione will develop new software and will manage the new services as fast internet, the telephony, the telemedicine, the e-supervision, the e-learning, that could enter in the each citizen houses trough the television used like an interactive terminal easily usable by all families. The municipal administration trough Siena Innovazione is today the main actor of the technology innovation and all benefits should be profited indiscriminately by all citizen. << back     Siena Convention Bureau Via Banchi di Sopra, 31 - 53100 Siena (Italy) Ph   +39 0577 274788 - Fax  +39 0577 219042 info@sienaconventionbureau.it