Emilio FABBRINI
Banca Monte dei Paschi di Siena
E-mail: emilio.fabbrini@banca.mps.it

Profile:
Responsible for the Marketing Department and Channels Retail and for the “monetica” department. He follows the Bank Division activities fro what it concerns payments with cards. He collaborates with the Siena City Hall for the realization and developments of the project “Siena Card – keys to the town”. He coordinates projects under developments with minipay Cards.

Presentation:
Project 2: “Sienna payments initiative”
Siena Card – also named “Keys of the Town” - is a project implemented by the municipality of Siena in cooperation with Banca Monte dei Paschi di Siena. Siena Card is a multifunction instrument for the citizen: identity card, access and payment card for the services provided by the town (enquiry and payment of taxes, fines and school services) or by former Municipal companies (public city transports and parking). Since the University of Siena is about to join the project, the card will allow as well access to the services provided to the students. Furthermore, the card can be used as an “electronic pocket” since it is member of a national circuit (“minipay”) and this specific feature could be also appreciated by tourists.


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